Every coaching business starts with identifying your coaching niche and understanding your ideal client. Many new coaches fail because they don’t do enough research and have very little understanding of their clients at the early stages of their entrepreneurial journey.
Everything in business is based on your knowledge of your niche and your audience: message, marketing, strategies. You can’t successfully move forward and attract the right people if your efforts are not well defined and you aren’t speaking your client’s language.
Here are 10 questions to help you with finding your coaching niche:
- What are you naturally good at, your innate abilities, gifts, unique talents and skills?
- What’s your professional background? What did you enjoy the most/least in those jobs?
- If you had all the money, energy and time in the world, what would you do?
- If you could help to solve a problem in the world, what would it be?
- If you were to teach and speak about something professionally, what would you teach and speak about?
- What motivates you to get up out of bed every morning?
- What specific problems are you capable of solving?
- Do you have proof that your skills and knowledge can deliver results for others?
- Is there money in this niche? Can your ideal client afford to pay for your coaching?
- Is there a lot of competition in this niche?
Spend some time writing down your answers. Your niche should be something that you’re passionate about and you know that you can get results in.
If after this exercise, you’re still not sure what niche is right for you, there is one more thing that you could do: coach different people on different topics. You’ll know very quickly what you aren’t enjoying so can eliminate those niches straight away. The more you coach, the clearer it’ll become what problems you enjoy solving the most. If you’re buzzing after a particular session, it’s most likely because you’re doing something you really like.