Why do you get out of bed everyday?

Is it because you have to?

Is it because you have nothing better to do?

Or is it because every day lights you up and you feel fulfilled with purpose in life?

When you know your true purpose, you’ll feel motivated, fulfilled and even unstoppable. And if you have the courage to pursue that purpose, you’ll be headed towards a life full of joy, happiness and abundance.

Every single one of us was born with a unique purpose. Some people might say that they don’t have a purpose but it’s only because they haven’t found it yet. It’s buried very deep inside them. Our past events, experience and especially our mindset push our purpose deep down that sometimes it might feel like it doesn’t exist. But the good news is that you can always find your purpose. You just need to do some digging.

When you have the clarity around your purpose, it reflects on your business and help you to set the right foundations and your actions will be focused on supporting your why. And once you know your why, figuring out the how won’t seem as hard anymore. You’ll know exactly what the next steps you should take.

When I talk about the purpose and why to my clients, I bring up the example of the Golden Circle by Simon Sinek.

(If you haven’t watched his Ted Talk “How great leaders inspire action” by Simon Sinek, I really recommend it)

Simon explains that every single person or organization on the planet knows exactly what they do. Some know how they do it. They know they USP (Unique Selling proposition). And only few know why they do it. And why is not in terms of a profit. Profit is a result. Why is about your purpose. Why do you or your organization exist? So, the way we communicate is from the outside in: what, how, why.

But inspired leaders and organizations communicate from the inside out. Simon takes Apple as an example. If Apple was like everybody else, a marketing message from them might sound like this:

We make great computers. They’re beautifully designed, easy to use and user friendly. Want to buy one?

This is how most organizations communicate. It’s uninspiring.

Here is how Apple actually communicates:

Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products, beautifully designed, simple to use and user friendly. We just happened to make great computers. Want to buy one?

Do you see the difference?

So, there are few things you can think about that will help you to figure out your purpose and why.

  • What is it that lights you up?
  • What are you naturally good at, your abilities, gifts, unique talents and skills?
  • What are some of the most significant accomplishments and celebrations in your life?
  • If you were to teach and speak about something professionally, what would you teach and speak about?
  • What could you help someone with right now? what results would they get?
  • Why do you desire to serve others and be successful?
  • Why do you do what you do / why do you want to do what you want to do?